I'm Hua, a designer and bootstrapping founder building Typogram, a brand design tool. As part of running Typogram, I create this digestible weekly guide with fonts, colors, and design ideas to help founders, creators, and makers step up their game in marketing and get creative!

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Hi Everyone 👋

I hope you had a nice weekend. This week was difficult to focus on work with the current situations in Ukraine. It was heartbreaking to see footage of destructions, families separations, and casualties. In our newsletter today I am sharing resources I found on how to support Ukraine. If you know any other resources, please feel to share them in the comments.

In This Issue…

• Font of the Week: Farro
• Design Idea of the Week: Support Ukraine 🇺🇦
• Color Inspiration of the Week: Wild Lavender

img: sample of Farro – Do you have a friend who could profit from the weekly design tips, just like you do? Please consider forwarding or sharing FontDiscovery with your friend by clicking on the button down below.

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Font of the Week

About Farro

Farro is humanist sans serif mixing calligraphy and modern influences. Its strokes slightly flare out at the end, almost like bellbottom jeans. This characteristic makes the font tone more conversational, casual and welcoming to the eye. It's common to see fonts like Farro used as marketing and signage for events and local businesses.

The letter details in Farro confirm this relaxed tone. Though Farro is Humanist Sans Serif, it has a modern-looking, single-story g to showcase its business-casual attitude.

A font similar to Farro being used as conference marketing

Font Detail

• Shallow, single-story “g”
• The letter strokes are thicker, giving Farro a bold appearance
• Four weights in regular

Specific Usage Tips

How to use Farro for logo?

Farro is excellent for logos that want to appear formal but with a hint of casualness. It is perfect for projects in traditional topics or spaces, like investing or publishing, with a modern twist or unique angle.

How to use Farro for marketing and branding?

Though Farro has relatively good readability, it works better as a display font because of its visual quirks. Try using Farro at large sizes for call-out copies on your projects.

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Design Idea of the Week

Support Ukraine 🇺🇦

This week we share helpful resources to support Ukraine. As always, please double-check and be mindful of misinformation.

Help Ukraine WinA collection of resources and info on how foreigners can help

Help UkraineAnother detailed resource for how those outside Ukraine can help

We Stand With UkraineA simple website badge to show support for Ukraine

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Color Inspiration

Wild Lavender

Soft Blue #C99697|Pidgeon #D0D5D9|Moss #809B7A|Lavender #ADA1B9

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Jargon Buster

Descender

The part of a lowercase letter that goes below the baseline.

Want more? check out the jargon buster glossary page.

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Creative Prompt

Create something with Farro!

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Thank you

…for reading and hanging out here this week! Farro is available here.

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If you enjoy this series, you can subscribe here:

Have more questions about design and fonts? Please email me hua@typogram.co or find me on Twitter at @HuaTweets. You can also read the past issues on Typogram's blog.