Hi Everyone 👋

Happy Lunar New Year! This weekend, a huge snowstorm happened where I am. We haven’t had snow like this in a while so I was super excited. It kept me focused (by burying me inside the house) on the two main projects I have been working on: a preorder page for Typogram and on the next branding post for our series.

Also, I have a really exciting font to feature this week.

Let’s check it out!

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In This Issue…

• Font of the Week: Dauphine
• Design idea: Landing Page Marketing Example
• Color Inspiration: Spring Flowers

img: sample of Dauphine– Do you have a friend who could profit from the weekly design tips, just like you do? Please consider forwarding or sharing FontDiscovery with your friend by clicking on the button down below.

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Font of the Week

About Dauphine

In the past two issues, we went over Zilla Slab and Barlow, both had font personalities that leans towards neutral. Today, we'll be looking at a more visual and graphic font with a more unique, tone appropriate for artsy and creative projects.

Dauphine is a very eye catching sans serif. It was inspired by letters from cartographies from the end of the nineteenth century to the mid-twentieth century created by French and American industrial designers and cartographers. It is condensed and elongated, looking elegant and dainty with geometric quirks.

Font Detail

• Consistent strokes
• One weight
• Elongated shape with geometric qualities

img: The character set of Dauphine

img: Compared to Helvetica and Times New Roman, Dauphine has a more elongated shape.

Specific Usage Tips

How to use Dauphine for logo?

Dauphine was the branding typeface for an art school (École Supérieure d'Art et Design) in France, which has open-sourced this font for projects. This font is perfect for marketing design, and brand kits that want some fun and extra attention. It is elegant and eclectic, combining geometric characteristics with its elongated shape, great for artsy and creative projects.

How to use Dauphine for branding and marketing?

This font can pair with Dosis. It is excellent for marketing graphics and display font on merch and other swag items.

Dauphine being used on an art school poster; source: FontsInUse

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Design Idea

Landing Page Marketing Example

As I have mentioned previously, a big project I have been working on recently is the launch of Typogram's pre-order page. I did a lot of research on what makes a good landing page that converts to users. This article is the best I found on this subject – it explains how to combine design and copy to make an effective landing page for your users. If you are making a landing page, I think you will find this helpful.

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Color Inspiration

Spring Flowers

Cloud #C9DDFD|Soft Orange #FBA37D|Deep Pink #D08FB0|Muted Grass #AFAB73

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Jargon Buster

Counter

Counter is an area that is partially or entirely closed by other parts of the letters. There are two types, open and closed.

Closed Counter

Closed Counter is when the area is completely closed.

You can also check out the jargon buster glossary page.

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Creative Prompt

Create something with Dauphine!

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Thank you

…for reading and hanging out here this week! Dauphine is available here.

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