I'm Hua, a designer and bootstrapping founder building Typogram, a brand design tool. As part of running Typogram, I create this digestible weekly guide with fonts, colors, and design ideas to help founders, creators, and makers step up their game in marketing and get creative!

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Hi Everyone 👋

Hope you are having a great week! It’s my favorite time of the year and I hope you are enjoying the craziness of the holidays.

This week I manage to update the Catogram Illustration pack. It now includes Figma file in addition to SVG and Adobe Illustrator files. I also added more holiday assets.

If you need some holiday illustrations, feel free to grab them! Just use the coupon code “font” to get it for free 🎁.

Get the Free Tool Here

In this issue…

• Font of the Week: Tangerine
• Design Idea of the Week: Seo Keyword Analysis
• Color Inspiration of the Week: Decoration Time

img: sample of Tangerine – Do you have a friend who could profit from the weekly design tips, just like you do? Please consider forwarding or sharing FontDiscovery with your friend by clicking on the button down below.

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Font of the Week

Overview about Tangerine

Tangerine is a font inspired by Chancery Hand, a type of handwriting from the 16th and 17th centuries. The Chancery Hand handwriting found during time is influenced by the Carolingian Minuscule, a scriptwriting style known as the calligraphic standard in the Medieval European Period, commonly found on gospel books and manuscripts.

img: left - Chancery Hand; right: Carolingian Minuscule

Font Details

• Lowercase letters have small x-height
• Tall ascenders
• Two weights, regular and bold

Img: font detail of Tangerine

Img: small x-height of tangerine

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How to use Tangerine for logo?

Tangerine is graceful and nostalgic. Its Carolingian Minuscule influence brings a classic feel. The bold weight is more logo-friendly because it is more legible on small scales.

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How to use Tangerine for marketing and branding?

Tangerine is the perfect display font for shorter marketing copies in holiday graphics. Its large ascender gives it an extra dose of gracefulness. Because of its tall ascenders and short height in x-height, it’s not reading-friendly for longer paragraph text. You can pair it with Noto Sans for longer texts.

img: Tangerine paired with Noto Sans

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Design Idea of the Week

SEO Keyword Analysis

I have been learning more about SEO, especially keyword research and how to generate a good list of keywords for your business. In this issue, I would like to share a few tools that help develop a list of keywords.

All of these tools contain free plans and allow you to search a particular keyword and see related keywords and their search traffics.

Wordtracker

This is my favorite one because it is simple to use.

Moz.com

In addition to showing you data about search terms, Moz has educational resources about SEO for beginners and intermediates.

Keyword Surfer

This free Chrome plugin shows you a specific keyword’s search volume as you search. It’s handy because you can quickly lookup a keyword’s traffic rather than using another app.

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Color Inspiration of the Week

Decoration Time

This week we share a color palette of beautiful ornaments! Hope you enjoy

Apple Red #BC5345 | Gold #D29245 | Forest Green #1B3017 | Grass #909148

img: holiday decorations!

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Typography Jargon Buster

x-height

The x-height is the height of a lowercase letter “x” from the baseline.

Img: x-height

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Creative Prompt

Can you create a visual with Tangerine?

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Thank you

for reading and hanging out here this week! Tangerine is available here.

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